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Top Tech Marketing Objectives: 2012 vs. 2013
SUMMARY: In this week’s chart, we see the shifts in technology marketing objectives from 2012 to 2013. It’s evident that Demand Generation, Increased Revenue and Branding/Awareness will continue to be...
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Most Worrisome Problem For Developers
In this week’s chart, provided by Evan’s Data Developer Marketing Survey 2013, we learn which problems are the most worrisome for software developers. The fast-paced nature of software development...
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Most Important Storage Technologies & Features
SUMMARY: In this week’s chart, from InformationWeek’s 2013 State of Storage Survey, we learn which storage technologies and features are most important to business technology professionals in 2013....
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Increase In Social Media’s Importance
SUMMARY: In this week’s chart, from our Social Media @Work report, we see the the jump of social media’s importance in the marketing space. The percentage of marketers who agree that social media is...
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Social Media Monitoring Software
SUMMARY: In this week’s chart from Light Reading’s 2012 Social Media Survey, we examine the social media monitoring tools that telecom professionals are using. While nearly half of survey respondents...
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How To Reach Developers: Email Newsletters
Busy developers don’t always have the luxury of time to pull information like algorithm descriptions, language implementations, or software development news from multiple online sources. Instead, they...
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Cloud Security and Risk Survey
For most companies, the question isn’t whether to use cloud software or infrastructure, but how to do it securely. This Chart of the Week is a preview into the upcoming InformationWeek Report, Cloud...
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What Best Describes Your Lead Generation Process?
According to research from the MarketingSherpa Lead Generation Benchmark Report, 75% of survey respondents had either an informal lead generation process or none at all. Q: What best describes the...
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Do Weekends Have The Highest Email CTR?
Email is an invaluable asset to marketers for nurturing leads through the sales process. However, finding which factor gets your prospects most engaged often requires a lot of trial and error. Some of...
View ArticleThe Year’s 10 Best Charts for B2B Tech Marketers
Did you know that two-thirds of small companies polled only create B2B content in-house? Or that barely half of marketers believe there will be an increase in next year’s spending on LinkedIn? 2013 has...
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20% Of Apps Are Opened Only Once
Originally posted on The Realtime Report on June 11, 2014 by Marissa McNaughton. +++ So your brand has created a useful, engaging app for consumers, and seen a significant number of downloads. That’s...
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Marketers Only “Somewhat Effective” At Content Marketing
A new study conducted by Forrester, along with the Business Marketing Association and the Online Marketing Institute, shows a troubling statistic. B2B marketers still aren’t seeing results from content...
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Good News: 86% of BtoB Marketers Now Use Content Marketing
Bad News: Only 35% have a Documented Content Strategy The majority of b-to-b marketers are using content marketing, with 48% saying they have a content marketing strategy but don’t document it, and...
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Video Used For 5% or Less of Marketing Communications
Modified version of BeyondPR’s post 6 Ways to Adopt Visual Storytelling into Your 2015 PR Strategy. +++ Results of the second annual PR Newswire/PR News Survey are in and they are both stunning and...
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Cloud Security and Risk Survey
For most companies, the question isn’t whether to use cloud software or infrastructure, but how to do it securely. This Chart of the Week is a preview into the upcoming InformationWeek Report, Cloud...
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The Best Days & Times to Post Email, Blogs & Social Media
According to a recent research study conducted by TrackMaven, here is a look at the ‘most popular’ and ‘most effective’ days and times to post your marketing content. Email: The most popular day for...
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Game Developers Conference – State of the Industry Survey Results
The Game Developers Conference (GDC) annual State of the Industry Survey provides a snapshot of the games industry every year for game developers and game publishers. The results illustrate the year’s...
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